In 2016, H&H Homes moved up two notches to 78th in Builder magazine’s Top 100 Builders list. This represented a 20% growth for the company. President of H&H Homes, Jack Rostetter said, “Our goal is to get to 1,000 houses a year. That’s based on gaining a small market share in a lot of the growth markets that we’ve expanded to.” Jack joined the company in 2009; he had been the CEO of a Florida homebuilding company that built 1100 homes annually.
H&H’s initial footprint expanded from Fayetteville to Jacksonville, NC. This was a natural progression given the company’s experience building for Fort Bragg military families. A strategic thinker, Ralph said, “All of our research said that for us to maximize the enterprise value of H&H Homes, we needed to be regional.” They added markets in a stepwise manner by first entering Wilmington and Myrtle Beach followed a year later by Raleigh, and then Charlotte and Charleston. Ralph continued, “So that footprint makes us not the biggest builder in the Carolinas, but the best situated for growth. Jack added, “Presence in these major markets is the health and welfare of the organization and explains why we are as substantial as we are.”
After the housing recession, H&H Homes was the first builder to come to Myrtle Beach that did not have a prior presence. The company believed they could reprise retirees’ dreams of moving to Myrtle Beach, and introduce a new wave of retirees to the brand. In return, the Myrtle Beach area has been very receptive. Jack said, “Myrtle Beach showed the fastest acceptance of our brand. We were able to start 10 inventory homes at a time, which made the real estate community and customers sense that we were substantial.” Part of the enthusiasm for H&H Homes is due to being an ecoSelect™ homebuilder, complemented by design features and details that resonate with buyers. Through the ecoSelect™ certification program, all H&H homes are designed and built to be healthier, more comfortable and energy efficient through a combination of green building strategies, water conservation, and superior energy efficiency features.
Jason Faulkner, Myrtle Beach Division Manager, oversees the concurrent growth in eight distinct communities in Horry and Brunswick Counties and provides a synopsis of each:
Shaftesbury – Conway, SC
Shaftesbury is perfectly situated between Myrtle Beach and Conway. Residents who purchase one of the three distinctive H&H product lines have access to lifetime golf at Shaftesbury Glen. The community also has river and dock access, and pool access.
Astoria Park – Conway, SC
The newest H&H Homes community has the added feature of natural gas. There are seven different models, and square footage ranges in 1,600 – 3,000. Prices begin in the upper $180s.
Pelican Bay – Longs, SC
This gated community offers wooded half-acre lots, boat storage, a day dock, and boat ramp to take advantage of the Intracoastal Waterway. A quick trip over the bridge makes for easy access to all the conveniences of North Myrtle Beach. Sixteen sites remain in this special enclave for homes with a minimum square footage of 2,400, starting in the upper $330s.
Aberdeen at Spring Mill Plantation – Calabash, NC
Situated between Meadowlands and Farmstead Golf Courses this community is within minutes to multiple other courses, shops, restaurants, Sunset Beach and boating/fishing venues. Homes range from 2,000 – 2,900 square feet, priced from $209s.
Lighthouse Cove – Carolina Shores, NC
Lighthouse Cove is another H&H Homes easy-lifestyle, easy-access community whether retired or raising a family. There are four plans to choose from for homes ranging 1,600 to 2,600 square feet, priced from $170s.
North Shore – Sunset Beach, NC
This is truly a boutique project with expansive waterway views. In 2017, National Geographic named Sunset Beach one of the top beaches in the world. H&H Homes offers a limited production opportunity of four homes starting at 2,000 square feet from the $400s.
Brick Landing Plantation – Ocean Isle Beach, NC
Brick Landing is a known community that offers a great golf course, community pool and tennis. Sunday brunch or post-round drinks / lunch are a tradition at The View Restaurant located in the clubhouse that overlooks the course and Intracoastal Waterway. Homes begin at 1600 square feet, priced from $214s.
Apart from the varied portfolio of communities, why should potential homebuyers consider H&H? Jack Rostetter had no hesitation, “Our value and substance.” Ralph added, “We’ve never walked away from a project once we started.”
Building Industry Synergy spoke with two homeowners that chose H&H Homes. Bernie and Cimberly Johnson moved into their Colonial Charters home nearly two years ago. Bernie recalled, “We traveled to a lot of neighborhoods up and down the Strand – we looked at about 30 homes.” A realtor took them to Colonial Charters and that was it. “What appealed to us was the FROG – we never heard of it – having that extra room over the garage.” They liked the location, the friendliness of the neighborhood and the Cumberland model that they chose. Bernie said, “This house excites me. The energy efficiency package is great!” He has since become the VP of the HOA and likes having a say in the community’s upkeep.
Bernie said, “You will not find a better built home. Everyone on my street can vouch for that. When Rob showed us how these homes were built, we were sold. I like knowing what kind of sticks are holding it up – no one else did that.” New Homes Consultant, Rob Layman, was one of the top three consultants in the company in 2016. Bernie also gave credit to Mark Wisdo, H&H Homes Warranty Technician. “He did a phenomenal job. They came back within the year and did the blue tape thing and fixed imperfections. I was very happy how he went about it.”
Cindy and Rich Bement and their children Austin and Brittany moved into their Pelican Bay home in the winter of 2016. Cindy said, “We liked the location, the large lots, and the included upgrades. A lot of builders don’t give you the upgrades.” The Bements chose to build the Washington model and added the option of a three-car garage. They also added a pool, which was easy to do on the large lot. The building process went as expected with the house delivered on time. Cindy added, “You’re not going to make everybody happy all the time, but when you buy a lot / house with H&H, I think you get more bang for your buck.” She is especially thrilled about the energy efficiency – her utility bills are always lower than friends’ bills with smaller houses.
Cindy was unaware of the faces behind H&H until she went to the selection showroom. It came as a surprise to learn that Ralph and Linda are the essence of H&H Homes. She had gone to high school with Ralph’s younger brother in Raeford, NC. She said, “You couldn’t ask for better people.”
For Jack Rostetter’s part, it is rewarding to see the growth of H&H Homes, “but it doesn’t hit your heart until you drive in the community and see the families.” For the man who was willing to take a big risk to start the company, his vision keeps paying. Ralph said, “The effect of H&H doing 620 closings is the same as 1,600 families getting a paycheck. A lot of my satisfaction comes from knowing that I can afford to put smarter and better business people around me.”
For further information regarding H & H Homes and any of their 12 Coastal Communities call (843) 491-4205, email Info@HHhomes.net or visit www.HHHomes.com.