Swift Appliance has two stores to serve residential customers, builders, contractors, and property managers with all their appliance needs. The first store opened in Mount Pleasant in July 2012. The new store, which carries twice the inventory, opened in Murrells Inlet in June 2016. The Murrells Inlet store is managed by son Kevin Swift. Both Nancy and Kevin agree, “A lot of times we’re a lot less expensive than the big stores.” Nancy added, “For installs, if the appliance is not within [a big box store’s] requirement, you have to hire another contractor,” adding time and money to the original purchase.

Though stainless steel and white still reign for appliance finishes, Kevin said the Bertazzoni range offers specialty Ferrari colors – painted in same factory as the iconic car – bright red, burgundy, orange, yellow, and black. Kevin added, “Another company we just picked up is Smeg. They have 50s looking refrigerators with the retro curved shape.”

While appliances are under warranty, Swift Appliance handles service calls so they can track issues and advocate resolutions for customers. Nancy keeps a vetted list of technicians to service appliances once they are out of warranty.

For Kevin the best part of the business, besides working with family, is the ongoing training, and the interaction with customers on the floor or during installation. Kevin goes on installations with his father, Andy, a general contractor who originally got the family into the appliance business; it is a story worth hearing when you meet one of the Swifts.

Whatever your appliance needs, from laundry to outdoor kitchens, Swift Appliance is a knowledgeable resource. As Nancy summed up, “Appliances are what we do best because that’s all we do.”